Location
Merano, Italy – Kurhaus
Role
Motion Designer / Visual Designer — concept development, large-format motion graphics, animation, compositing, finishing, and final delivery for a large LED wall.
Project goal
The project was created for Torggler’s 160th anniversary celebration, with the main visual content designed specifically for a large-format LED screen that formed a central part of the event space at the Kurhaus in Merano.
The objective was not simply to produce a conventional motion piece and scale it up. Content for a physically large display has to work differently: the composition must remain clear from a distance, typography and key visual elements need enough scale and contrast, and the overall rhythm has to support a live event without overwhelming the stage.
Creative and technical approach
The visual concept was built around Torggler’s long history, transforming archival photography, typography, and brand material into a continuous animated timeline. The motion system also included speaker lower thirds, animated backgrounds for live camera integration, and looping visual environments for the stage.
The screen format and viewing conditions influenced the design from the beginning. Large graphic forms, controlled typography, strong contrast, and deliberately paced transitions were used to preserve readability across the full LED surface and from different distances in the venue.
The final content was developed as a single continuous video with carefully planned low-motion moments, allowing the operator to pause the sequence naturally during the live programme without breaking the visual flow. Animation, compositing, image treatment, finishing, and final masters were prepared specifically for reliable playback on the event’s LED system.
Result
The LED content became one of the main visual layers of the event, supporting both the atmosphere and the narrative of Torggler’s 160-year history. More than 400 guests attended the celebration, where the visual sequence helped transform the venue into a journey between the company’s past and future.
The project demonstrates an approach to motion design in which screen dimensions, viewing distance, physical environment, and playback technology become part of the creative process — turning motion graphics into content designed specifically for architectural-scale display.