Role
Graphic Designer / Editorial Designer — visual concept, information hierarchy, digital content design.
Project goal
An editorial visual package for an independent expert article about LinkedIn Sales Navigator, centred on “3 Ways to Find Your Ideal Prospects”. The project translated a practical business topic into a clear set of branded graphics designed for professional online communication. The objective was to make expert information easier to understand and more recognisable in a fast-scrolling professional feed, while keeping the design credible enough for a business audience.
Creative and technical approach
Rather than imitate LinkedIn’s interface, the design uses it as context while building its own hierarchy of headlines, diagrams and supporting visuals. The result is a concise, presentation-ready system that helps complex advice feel structured, approachable and easy to scan.
The design was conceived as a reusable communication system, so individual visuals can remain consistent across an ongoing professional content series. Particular attention was given to hierarchy, reading speed and legibility on both desktop and mobile screens.
Result
A polished editorial package that gives an independent expert’s Sales Navigator content a recognisable visual identity and makes strategic information easier to digest. The same system can support an ongoing LinkedIn column or a broader series of professional educational posts.