Role
Motion Designer / Broadcast Graphic Designer — concept, art direction, visual design, animation, and compositing.
Project goal
Translate the identity of Radio Promin into a television language without losing the most important thing about the brand: sound. The project needed to connect a familiar radio identity with a screen-based format, creating something that felt immediately related to broadcasting, voice, and musical energy.
Creative and technical approach
The design begins with Promin’s vivid orange and a simple central mark, then builds outward through concentric rings, fine waveforms, and repeated pulses. Those elements suggest transmission, frequency, and sound spreading through space. Rather than illustrating radio equipment literally, the package turns the invisible behaviour of audio into the graphic architecture of the screen.
Motion follows the same logic: waves grow, travel, and reorganise around the title, while restrained typography keeps the information clear. The result is energetic without becoming visually noisy — an important balance for recurring broadcast use.
Result
A compact, recognisable television identity that makes the radio brand feel native to the screen. Promin’s colour and sonic character remain intact, but they are transformed into a flexible motion language built for broadcast.