Role
Graphic Designer — editorial and print design, layout, visual system and production adaptation.
Project goal
A coordinated set of printed materials for Soncelen, developed around a warm natural palette and a consistent graphic system. Business cards, stationery and promotional pieces share the same typography, decorative motifs and structured use of colour. The objective was to make practical information feel organised and branded, with enough flexibility to adapt to future printed material without rebuilding the visual language each time.
Creative and technical approach
The project shows how a relatively small identity can gain presence through disciplined application. Repetition, spacing and material hierarchy make separate printed items feel like parts of one family rather than unrelated pieces.
From the beginning, the composition was planned for real-world print use: hierarchy, margins, contrast and repeatable graphic rules were prioritised so the design could remain clear across different formats and production constraints.
Result
A finished print system that communicates the brand clearly and professionally while remaining practical for production. The visual consistency across formats gives the company a more established and coherent presence.