A B2B explainer video for myRÖFIX, RÖFIX’s digital platform for professional customers. Purpose-built motion graphics, animated interfaces and visual storytelling make its key features clear, accessible and engaging.
Role
Motion Designer / Video Producer — full visual production, interface reconstruction, UI animation, motion graphics, compositing, editing, AI voice-over production, sound design and finishing.
Project goal
myRÖFIX brings product information, ordering tools and self-service features together in one digital platform for RÖFIX’s professional customers. The goal was to present its core functions in a concise, engaging explainer that shows how the portal works without overwhelming the viewer with technical detail.
The challenge was to turn information-rich screens and multi-step workflows into a visual narrative that feels intuitive, while remaining clear and consistent with the RÖFIX brand.
Creative and technical approach
Wanted Design Studio produced the complete visual execution of the video, building the animated scenes, screen compositions, device presentations, typography and transitions from the ground up.
A substantial part of the production involved reconstructing and refining the platform’s interface graphics for animation. Original UI materials were combined with precise graphic processing and targeted AI-assisted workflows to create consistent, readable screen visuals.
Motion design connects desktop, tablet and smartphone views through scrolling interfaces, camera moves and focused transitions. Each movement supports the explanation, drawing attention to the functions that matter instead of distracting from them.
The Italian AI voice-over was carefully directed, including voice selection, natural delivery and the pronunciation of the RÖFIX name. Animation, narration, music and sound design were then brought together through editing, compositing and final finishing.
Result
A two-minute B2B platform explainer that turns complex digital workflows into a clear, cohesive product story. The project demonstrates how thoughtful UI motion design, motion graphics and AI-assisted production can help businesses communicate the value of their digital services.