Role
Motion Designer / Broadcast Graphic Designer — concept, art direction, design, and animation.
Project goal
Create a broadcast package for a fashion/lifestyle channel with a modern, bright tone—graphics that elevate the footage (fashion, beauty, backstage) while keeping programming, promos, and calls-to-action clear and structured.
Creative and technical approach
The visual language is built around clean geometric shapes and confident typography, with a vivid yet controlled palette. The goal is presence without noise—an editorial-like design that lets the image breathe.
I aimed for a “fashion” balance: simple lines, crisp contrast, generous spacing, and an elegant rhythm. Motion is treated as design-driven transitions: color planes enter and exit with precision, guiding attention between content and information (now/next/coming up, schedule, social, promo) without cluttering the frame.
Result
A contemporary on-air system for fashion and entertainment: clean, readable, and instantly recognizable—designed for consistent channel identity and easy updates across new content and seasons.