Role
Graphic Designer / Brand Designer — concept, identity system, visual applications and print adaptation.
Project goal
A compact identity system for the Veterinary Faculty of Kyiv Medical University, developed around a set of animal-focused emblems and a consistent academic visual language. The marks combine recognisable veterinary imagery with a formal circular structure suited to institutional use. The objective was to build a recognisable identity that could survive real everyday use, not only look convincing in a presentation mock-up.
Creative and technical approach
The project extends the identity into practical applications such as business cards and printed communication. Colour variations help distinguish different areas while typography, proportions and repeated graphic rules keep the family of materials visually connected.
The identity was designed to work beyond the logo itself. Proportions, colour, typography and supporting elements were considered as one system that could move consistently between small-format stationery and larger communication pieces.
Result
A practical brand system that can move from logo to everyday communication without losing consistency. The result is distinctive enough to be recognisable, but restrained enough to remain usable across different formats and touchpoints.