Role
Graphic Designer / Editorial Designer — visual concept, information hierarchy, digital content design.
Project goal
An infographic-style visual for professional LinkedIn content about four common mistakes CEOs make on the platform. The design turns a list of strategic points into a single, structured composition that can be understood quickly on a screen. The objective was to make expert information easier to understand and more recognisable in a fast-scrolling professional feed, while keeping the design credible enough for a business audience.
Creative and technical approach
Icons, short text blocks and directional graphic elements create a visual reading path without making the piece feel like a slide full of bullet points. The result is a compact editorial graphic designed to make expertise easier to consume and more engaging to share.
The design was conceived as a reusable communication system, so individual visuals can remain consistent across an ongoing professional content series. Particular attention was given to hierarchy, reading speed and legibility on both desktop and mobile screens.
Result
A clear professional visual package that gives expert content a stronger brand presence and makes complex information easier to consume on LinkedIn. The system is structured so future posts can extend the same language without rebuilding the design from scratch.