Role
Web Designer / UI Designer — concept, visual design, information architecture, interface system.
Project goal
A landing-page design for the project “Driving with Big 8”, using a warm illustrated visual language to make a content-heavy page feel inviting rather than technical. The interface combines characterful graphics, clear sections and compact information blocks around a strong central theme. The objective was to combine a recognisable visual identity with a structure that could scale beyond the first screen and remain practical as content grows.
Creative and technical approach
The page was structured to guide the visitor through the project step by step while keeping the visual identity present throughout. Illustration and colour provide personality; hierarchy and spacing keep the content readable and practical.
The layout was developed as a system rather than as one static page: reusable modules, consistent spacing and clear hierarchy make the concept easier to extend while keeping the brand recognisable. The priority was to balance visual personality with practical navigation.
Result
A coherent digital concept with a recognisable visual personality and a clear route through the content. The modular structure gives the project room to grow into additional pages and future development while keeping the user experience consistent.